Behavioural insights combine lessons from behavioural economics, psychology and neuroscience to better understand how humans behave and make everyday decisions.
Behavioural interventions have been applied across a wide range of policy areas in the UK, including pension reform, tax collection, carbon reduction and organ donation.
Examples of promising health and care interventions include:
- modifying the wording of SMS reminder messages to reduce missed appointments
- simplifying a hospital prescription form to reduce errors and incomplete information
- providing cost feedback to reduce use of a discretionary lab test.
Despite this, behavioural interventions are currently under-applied across health and care services.
This interactive webinar:
- Introduces a behavioural insights framework, with real-life examples of policy and practice applications.
- Shares the experience of those using behavioural insights in practice at a local level, focusing on how this approach has changed both clinician and patient behaviour.
- Michael Hallsworth, Director of Health and Tax, Behavioural Insights Team
- Gautam Mehta, Honorary Consultant and Senior Lecturer, UCL
- Andrew Fogarty, Consultant Physician and Epidemiologist, University of Nottingham
- Chair: Sarah Henderson, Associate Director for Improvement, the OnlyWan
This evidence review explores nudge-type interventions with potential to increase efficiency and reduce waste in health care.
RT @pstilwell: A great day culminating with announcement of #QExchange winners: grants for inspiring front line outpatient projects. Great…
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